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value Model >> purpose

Our purpose is our passion. It is our North Star.

'Moralize and help pursue ethical values and creativity by unleashing human potential in business management.'

'What we achieve is secondary to what we long for !' is our firm believe. The power of longing is so strong that it can turn mist in us into a fire.

We believe in Confucius' saying:
"He who exercises leadership by means of virtue may be compared to North Polar Star, which keeps its place and all the stardoms towards it." Our purpose is our North Star.


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